There are many ways in which the ABC Network, the crew and cast of Scandal market their television show. Whether this be through panels, Q&A sessions or post selfies on social media.
The cast of Scandal attend exclusive events including premieres, Q&A panels, TV interviews and award ceremonies.
Scandal is mainly marketed through the use of social media; cast live tweeting the episode every Thursday, crew sharing exclusive photos on their personal social media accounts. One of the most common marketing techniques is through the use of promotional photos of the characters and episodes.
Scandal Magazine CoversEdit
- Main article: Scandal Press
The cast and crew of Scandal have appeared on many magazine covers.
Scandal Live on FacebookEdit
- Main article: Scandal on Social Media
The cast of Scandal often have question and answer sessions live on Facebook